Hu.Be is a culture co-pilot. It works inside the tools teams already use, such as Slack, email, Microsoft Teams and Zoom, and turns an organisation's stated culture into daily practice.

Do people need to learn a new app?

No. Hu.Be connects with the tools people already use every day, so there is nothing new to log into.

How does Hu.Be predict human risk?

Hu.Be reads behavioural patterns continuously and surfaces early signs of burnout, disengagement and attrition before they appear in a survey or a resignation letter.

Is what people share confidential?

Yes. Personal reflection stays private to the individual; team-level insight is aggregated and blame-free.

Hu.Be

Your Culture Co-Pilot.

Culture is not a document. It is what happens between people every day. Hu.Be makes it scalable, practised, measurable and predictive.

Try Hu.Be

You should make people sign an NDA before letting them see this.

Advertising · UK

See what Hu.Be sees

Open Team Hub. See the dynamics underneath.

Tap into Team Hub on the right. Hu.Be will analyse the dynamics underneath, the patterns, friction, unspoken tensions, and the risks involved, and show you what it would recommend to the team, grounded in the culture your organisation is trying to build.

All in total confidentiality. This is a taste of what Hu.Be does. When integrated with your company’s tools and culture, it does this continuously, across every team, every day.

Get your team insights

16:28100%

Hu.Be

Choose Your Hub

Your guide awaits. Pick a hub.

Personal HubYour private sanctuary for reflection and personal growth

Hu.Be captured the core of the issue I described and offered tactful responses and rituals that are actually helpful.

Banking · USA

How Hu.Be Works

A lit lantern, the Hu.Be symbol for guided culture

Your Culture, Made Active

Hu.Be learns your company’s values and culture, and uses them to guide every recommendation it makes. Your culture actively shapes how teams actually work.

Your Team, Supported

Hu.Be reads the real patterns across your team and recommends specific changes to the team as a whole. No blame. Just collective insight.

Your Growth, Protected

Hu.Be creates a safe space for you to understand your own patterns and build new habits. What happens there stays there. How you grow from it doesn’t.

By the time it had talked me through the problem, I was completely bought into doing a daily ritual.

Market Intelligence · UK

Why Hu.Be Defines a New Category

Culture that finally works.

Uses the tools you already use

Hu.Be connects with Slack, email, MS Teams, Zoom, the tools people use every day. No need to learn a new app or remember to log in. It is already there.

From stated culture to daily practice

You and your team receive actionable recommendations that close the gap between your desired culture and how people behave.

Predicts human risk before it surfaces

Hu.Be reads behavioural patterns continuously and surfaces early signs of burnout, disengagement, attrition, before they show up in a survey, a resignation letter, or a board conversation.

Reaches everyone

Hu.Be gives every person in the organisation, from the youngest to the most senior, from the nearest to the farthest, the right practical support, for them, in that moment.

I wonder where my career would be today if I'd had this feedback ten years ago.

VP, Pipeline Generation · USA

$0B

Annual global spend on leadership development, culture, team building and wellbeing…

…that frustratingly delivers only marginal results.

Source. Gallup. Forbes.

I am an investor

Back a solution at that scale.

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I want to use Hu.Be

Stop wasting that money.

Interested in running a Hu.Be pilot? Just let us know.

I tried coaching with ChatGPT. Hu.Be is the next level.

ICT · Netherlands